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The original Serro SCOTTY factory
The original Serro SCOTTY factory, circa 1960, which was located near the Irwin exit of the Pennsylvania Turnpike.

The idea for SCOTTY trailers was born on the Fourth of July in 1956 on the back of a calendar. John Serro, then a 55-year-old retired auto dealership owner, was on a weekend trip and bad weather prevented him from enjoying outdoor activities. Instead, he had a vision and immediately sketched it out: a bed, sink, two-burner stove, and dinette all tucked into a 13 ft. long trailer that would fit in an average garage.

Original SCOTTY Sportsman
Original SCOTTY Sportsman

When he returned, he built his first trailer, and it was an immediate hit with consumers. Partnering with his son-in-law, Joe Pirschl, he opened a factory in Irwin, PA, near the Pittsburgh regional area, and started a business that would grow to be a household name.

Mobile Concepts Anniversary Picture
Anniversary Picture

The popularity of the SCOTTY trailers grew and grew, leading to the opening of Scottyland Campground in 1963 and the founding of 56 chapters of the Serro SCOTTY Owners Association across the country. The company became the first camping trailer manufacturer east of the Mississippi, operating factories not just in Pennsylvania but also Ashburn, GA, and Bristow, OK. The company’s mascot, a Scottish terrier, could soon be found on all kinds of apparel. “We became known as the big name in little trailers,” said Joe Pirschl. “And that’s how the Scottish terrier found its place in our business- it’s a well-known little dog, just like our trailers.”

Joe Pirschl’s daughter, Anne Degre, joined the family business in 1990 and discovered a niche for what is now known as the SCOTTY Fire Safety House. Fire departments and other groups of first responders needed the company’s expertise in building lightweight trailers, so they could take fire prevention and safety education directly to their communities.

The fire that destroyed the Serro SCOTTY factory in 1997.
The fire that destroyed the Serro SCOTTY factory in 1997.

On April 17, 1997, the company’s 45,000 square-foot factory in Irwin burned to the ground. Determined to endure, employees and owners were back to work in a temporary location 25 days later. The company’s name was changed to Mobile Concepts by Scotty in 2001 to reflect a new focus on engineering, designing, and manufacturing specialty trailers. The company has grown to specialize in task-specific vehicles and trailers for everything from fire departments to the U.S. Department of Defense.

In late 2014, the “by Scotty” was replaced with “Specialty Vehicles” to better portray the company’s expertise. For more than 6 decades, the Scotty brand has been- and will continue to be- a trusted name. The Scotty dog emblem is still used in the logo and still stands for family, value, and integrity.

Mobile Concepts Logo in Black

In late 2014, the “by Scotty” was replaced with “Specialty Vehicles” to better portray the company’s expertise.

In December of 2017, Anne Degre passed away after a hard fought battle with cancer. The company continued to grow and evolve.

In January 2021, a local Greensburg family with an automotive background, like the original founder of Scotty trailers, purchased Mobile Concepts. The siblings, Christine Mohler-King and Bill Mohler, alongside their father Rob Mohler, are involved in the automotive retail business, an automotive collision center, a wholesale parts business and real estate development. The newest expansion into specialty vehicles incorporates different areas of their expertise. They will work with the experienced employees at Mobile Concepts Specialty Vehicles to explore new opportunities and product offerings.

Mobile Concepts is here to stay and bring the same quality custom specialty vehicles and trailers for many more years to come! We look forward to working with our customers and providing your company with the best mobile solutions.

Mobile Concepts – Built to Last. Engineered to Serve.

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